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Executive Profile

A history of results-driven performance

A seasoned marketing/sales leader with a technology and services background, strong analytical skills, and a history of results-driven performance.

Career path reflects experience in myriad environments and corporate cultures: multinational corporations, small-to-mid agencies, and start-ups.

Proven expertise in marketing strategy, customer segmentation and analysis, digital marketing, social media, traditional media and communications, international marketing, sales channel development, and product management.

Career Highlights

  • Generated $900 million in revenue through innovative, just-in-time database marketing programs.
  • Generated $100 million in revenue through new product introductions, innovative pricing and product lifecycle management.
  • Recruited and managed a North American network of 40+ affiliate distributors for a SaaS online marketing platform, exceeding objectives by more than 20%.
  • Structured, launched and helped lead a start-up advertising agency, growing to $10 million in billings in its first 24 months.

read more about Peter Risman’s professional experience >>

Education

RUTGERS UNIVERSITY – Master of Business Administration

RUTGERS UNIVERSITY – Bachelor of Science