Introduced social media strategies to Public Relations efforts, increasing the brand’s online presence by more than 300% and resulting in heightened media interest in the firm and CEO.
ASENZ Marketing – an interactive agency with a proprietary SaaS online marketing platform. Offices in Asia and North America.
Recruited sales affiliates throughout the US and Canada, negotiated resale agreements, and assisted the sales and training efforts of channel distributors.
ASENZ Marketing – an interactive agency with a proprietary SaaS online marketing platform. Offices in Asia and North America.
Led new business development efforts to acquire multiple new accounts, including: AT&T, USAA; Clarke-American; Allstate Insurance; Allstate Motor Club; Argonaut Group; Time-Warner Cable; Medco Health Solutions; Steel Craft Corp; and Baptist University of the Américas.
Primary account lead for additional clients, including: Sea Island Shrimp House; The SCOOTER Store; US Air Force; and Volant Technologies. Provided guidance and coaching to account executives servicing remaining agency accounts.
Gateway Marketing International – a full-service marketing agency launched in August 2002, with clients from industries as varied as banking and financial services; travel services; public television; magazine publishing; and a professional soccer team.
Led the efforts to successfully land multiple new accounts including: AAA Chicago; Allstate Motor Club; CoreComm; Prudential Financial; USAA; and WTTW 11 PBS Chicago.
Responsible for servicing most of the above accounts, as well as the GE Financial and portions of the SBC (now AT&T) accounts.
Provided marketing strategy and creative direction to creative services staff.
Established and managed basic financial processes until a full-time CFO was hired in October 2003, including:
Aspen Marketing Services – the fifth largest marketing services firm in the United States, with more than 600 employees nationwide.
A sampling of assignments include:
As awareness of identity theft grew increasingly large, GE Financial saw an opportunity to introduce a new service that provides consumers with an early warning that their credit information may have been compromised.
In order to reach its Fourth Quarter 2001 sales goals, Cingular Wireless needed to actively promote its calling plans in SBC’s teleservices sales channel.
UPSHOT! Marketing – an integrated marketing agency that supports its clients by developing marketing strategies and brand-building promotions.
Led an account management team of twelve in support of a wide variety of marketing initiatives, a sampling of which include:
While SBC’s plan for launching its new long distance service in Texas relied exclusively on traditional channels for acquiring new customers, UPSHOT’s insight was that an alternative sales channel based on the strength of the SBC brand could be highly effective.
With the Yellow Pages suffering from decreasing market share and increased competition, SBC needed to reinforce the completeness and immediacy of its Yellow Pages with consumers in key markets.
A seasoned marketing/sales executive with technology and services experience, a firm grasp of digital marketing and social media, and a proven ability in applying innovative solutions to marketing challenges.