Senior Vice President
Campbell-Ewald Advertising
San Antonio, Texas (2009-2010)
Responsible for leading the interactive/digital marketing account services team on the USAA account.
- Led the effort to conduct a comprehensive review of client’s email tactics, including: quantitative and qualitative analysis of targeting, creative, production, delivery, and measurement processes; and competitive and best-in-class benchmarking.
- Identified and developed marketing strategies for client’s mobile phone functionality and social media efforts.
This was written by
Peter Risman. Posted on
Monday, November 22, 2010, at 3:44 pm. Filed under
Professional Experience. Tagged
account management,
advertising executive,
digital marketing,
email marketing,
internet marketing,
marketing strategy,
mobile phone marketing,
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