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COMMENTARY
Whitepapers and Presentations
"What is a Strategic Marketing Plan? And why should I care?"
The contents of this whitepaper were originally presented at the University of Texas – San Antonio (UTSA) Institute for Economic Development on May 17, 2007.
The presentation was entitled The Strategic Marketing Plan and Marketing “Menu”, and was one in a series of seminars held for budding entrepreneurs in association with the San Antonio chapter Small Business Development Center (SBDC).
"Brand Building: Being intentional about your brand"
This whitepaper were originally presented at a meeting of the American Subcontractors Association – San Antonio Chapter on April 22, 2008.
"What happens on the Internet, stays on the Internet. Forever."
This article was first published in the October 2008 iSound.com Artist Newsletter.
"Marketing Music: Your Band Brand"
This article was first published in the November 2008 iSound.com Artist Newsletter.
"Marketing Music: Your Core Beliefs"
This article was first published in the December 2008 iSound.com Artist Newsletter.
Perspectives and Opinions
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