Peter Risman, Senior Marketing/Advertising/Sales Executive
VP Marketing and Sales, VP Internet Marketing VP Marketing, VP Advertising, VP Marketing Communications Internet marketing expert, Social Media marketing expert marketing strategy consultant, branding consultant marketing communications expert, branding expert channel development expert, marketing and sales expert

Ameritech (now AT&T)
product managment, new product development

Ameritech Product Management organization, with responsibilities for managing the $175 million Calling Card and Operator Services product portfolio.

Product Group Director

Responsible for developing and implementing strategies and products to maximize the revenue potential of the Away from Home product portfolio.

Formulated an Away From Home integrated strategy to stem the erosion of the calling card and operator services revenue stream. 

  • Based upon customer needs and industry analysis, the Integrated Strategy espoused a holistic vision for the entire Away From Home product portfolio, and provided the framework for ensuing product development, pricing and offer development efforts.

As the flagship Away-From-Home product, 1-800 AMERITECH required extensive improvements to be competitive with similar offerings in the market. 

  • Initiated various product, pricing, and offer enhancements to drive a 150% growth in revenue.
  • Led a complete redesign of the overall customer experience to improve product usability, resulting in an 80% decrease in the number of customers requiring the assistance of a live operator.

  • Negotiated an innovative outsourcing arrangement, generating an additional $18 million in revenue, slashing $10 million in expense, and providing $4 million co-marketing contributions.
  • Introduced strategic pricing initiatives, resulting in a 70% increase in revenue.

 
   

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Peter Risman, Marketing Executive, Sales Executive, Advertising Executive