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Aspen Marketing Services
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Aspen Marketing Services is the fifth largest marketing services firm in the United States, with more than 600 employees nationwide. |
Senior Vice President, Marketing
Responsible for account management and new business development for the $4 million SBC Communications
(now AT&T) and GE Financial Services accounts.
A sampling of assignments include:
As awareness of identity theft grew increasingly large, GE Financial saw an opportunity to introduce a new service that provides consumers with an early warning that their credit information may have been compromised.
- Aspen began by naming the product – Identity Track – and developing its logo and visual identity, then created a variety of integrated communication vehicles to acquire new subscribers, including direct mail, HTML email, website graphics and telemarketing scripts.
In order to reach its Fourth Quarter 2001 sales goals, Cingular Wireless needed to actively promote its calling plans in SBC’s teleservices sales channel.
- Aspen developed and executed an integrated communications program – ‘Tis the Season to be Cingular – generating excitement and keeping Cingular top of mind with sales reps.
