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Whitepapers and Presentations

“What is a Strategic Marketing Plan? And why should I care?”

marketing vice presidentThe contents of this whitepaper were originally presented at the University of Texas – San Antonio (UTSA) Institute for Economic Development on May 17, 2007.

The presentation was entitled The Strategic Marketing Plan and Marketing “Menu”, and was one in a series of seminars held for budding entrepreneurs in association with the San Antonio chapter Small Business Development Center (SBDC).[ download PDF ]

“Brand Building: Being intentional about your brand”

marketing vice presidentThis whitepaper were originally presented at a meeting of the American Subcontractors Association – San Antonio Chapter on April 22, 2008. [ download PDF ]

“What happens on the Internet, stays on the Internet. Forever.”

marketing vice presidentThis article was first published in the October 2008 Artist Newsletter. [ download PDF ]

Perspectives and Opinions

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