Texas State University San Marcos, Texas (2011-present) Developed and delivered an upper-level undergraduate course on Technology and Marketing, covering various aspects of Internet marketing, SEO, SEM and social media.
Campbell-Ewald Advertising San Antonio, Texas (2009-2010) Responsible for leading the interactive/digital marketing account services team on the USAA account. Led the effort to conduct a comprehensive review of client’s email tactics, including: quantitative and qualitative analysis of targeting, creative, production, delivery, and measurement processes; and competitive and best-in-class benchmarking. Identified and developed marketing strategies for [...]
BancInsure Oklahoma City, Oklahoma (2009) Responsible for internal and external communications and branding efforts, including Public Relations and Investor Relations, for this privately-held niche insurer. Introduced social media strategies to Public Relations efforts, increasing the brand’s online presence by more than 300% and resulting in heightened media interest in the firm and CEO.
ASENZ Marketing San Antonio, Texas (2007-2009) ASENZ Marketing – an interactive agency with a proprietary SaaS online marketing platform. Offices in Asia and North America. Responsible for creating US and Canadian sales and support channels for the ASENZ360 online marketing platform. Recruited sales affiliates throughout the US and Canada, negotiated resale agreements, and assisted the [...]
ASENZ Marketing San Antonio, Texas (2005-2007) ASENZ Marketing – an interactive agency with a proprietary SaaS online marketing platform. Offices in Asia and North America. Senior marketing strategist for the agency, as well as responsible for account services and new business development efforts. Led new business development efforts to acquire multiple new accounts, including: AT&T, [...]
Gateway Marketing International Arlington Heights, Illinois (2002-2005) Gateway Marketing International – a full-service marketing agency launched in August 2002, with clients from industries as varied as banking and financial services; travel services; public television; magazine publishing; and a professional soccer team. One of two founding executives, responsible for new business development, account services and financial [...]
Aspen Marketing Services West Chicago, Illinois (2001-2002) Aspen Marketing Services – the fifth largest marketing services firm in the United States, with more than 600 employees nationwide. Responsible for account management and new business development for the $4 million SBC Communications (now AT&T) and GE Financial Services accounts. A sampling of assignments include: As awareness [...]
UPSHOT! Marketing Chicago, Illinois (1997-1999) UPSHOT! Marketing – an integrated marketing agency that supports its clients by developing marketing strategies and brand-building promotions. Responsible for leading the $6 million account relationship with SBC Communications (now AT&T). Led an account management team of twelve in support of a wide variety of marketing initiatives, a sampling of [...]
AT&T Product Management Organization Hoffman Estates, Illinois (1995-1997) Responsible for developing and implementing strategies and products to maximize the revenue potential of the $175 million Away from Home product portfolio. Formulated an Away From Home integrated strategy to stem the erosion of the calling card and operator services revenue stream. Based upon customer needs and [...]
AT&T Consumer Markets Division Basking Ridge, New Jersey (1995-1997) Led a strategic initiative to migrate more than $1 billion in calling card revenue from local telephone companies calling cards to the AT&T Calling Card by the end of 1997. Developed the acquisition, stimulation and retention marketing strategies to achieve this objective. Over 5 million new [...]
A seasoned marketing/sales executive with technology and services experience, a firm grasp of digital marketing and social media, and a proven ability in applying innovative solutions to marketing challenges.