AT&T Global Consumer Services Short Hills, New Jersey (1992-1995) Provided the techniques, tools and training to enable global execution of sophisticated direct marketing programs. Defined the Global Database Marketing Strategy, provided the strategic direction,managed a $4 million budget, and led the effort to deliver a desktop database marketing capability that allowed overseas marketers to create [...]
Tuesday, November 2, 2010
AT&T Consumer Communication Services Basking Ridge, New Jersey (1990-1992) Responsible for analyzing the profitability of mobile-intensive consumer market segments. Coordinated the development of a sophisticated financial model by leveraging an in-depth understanding of the profitability of the mobility product portfolio Enabled – for the first time – marketing decisions based upon impacts to net income [...]
AT&T Corporate Strategy & Development Basking Ridge, New Jersey (1987 – 1990) Management consultant with a specialization in financial analysis and financial systems design. A sales branch performance tracking system for AT&T Business Network Sales; and A capital investment modeling platform for AT&T Treasury. Responsibilities included overall project management, as well as ensuring the systems’ [...]
