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Professional Experience

Pilot Marketing Strategy, LLC

San Antonio, Texas
2005-present

Principal/Consultant: Management consultancy developing marketing strategies, defining product offerings and positioning, creating brand platforms, and delivering digital marketing/social media solutions for clients throughout the US. read more

Vonage

Holmdel, New Jersey
2012-2015

Senior Marketing Manager – International Markets: Led the go-to-market strategies, segmentation, campaign and promotional plans, messaging, and management of $2M in media budgets. read more

Texas State University

San Marcos, Texas
2011-2012

Adjunct Professor: Developed the curriculum and delivered a 3-credit, upper-level undergraduate course on Technology and Marketing, covering various aspects of digital marketing, including: the history of the internet and the importance of Google; the theory and practice of SEO, SEM, and affiliate marketing;  social media marketing and platforms; and email and website UX best practices.

Campbell Ewald Advertising

San Antonio, Texas
2009-2010

Senior Vice President/Managing Supervisor: Responsible for leading the account services team in support of USAA’s interactive/digital marketing of insurance and financial services. Led a comprehensive review of client’s email tactics, including: quantitative and qualitative analysis of targeting, creative, production, delivery, measurement processes; and best-in-class benchmarking.

ASENZ Marketing

San Antonio, Texas
2005-2009

Vice President, Sales & Channel Development (2007-2009): Responsible for creating US and Canadian sales and support channels for the ASENZ360 SaaS online marketing platform. read more

Vice President, Account Services
(2005-2007): Senior marketing strategist for the agency, as well as responsible for account services and new business development efforts. read more

Gateway Marketing International

Arlington Heights, Illinois
2001-2005

Executive Vice President: One of two founding executives, responsible for new business development, account services and financial management, growing the agency to $10 million in billings within the first twenty four months. read more

UPSHOT! Marketing

Chicago, Illinois
1999-2001

Vice President, Account Services: Responsible for leading the $6 million account relationship with AT&T. read more

AT&T

Hoffman Estates, Illinois/Basking Ridge, New Jersey
1987-1999

Product Group Director (1997-1999): Responsible for developing and implementing marketing strategies and products to maximize the revenue potential of the $175 million Away from Home product portfolio. read more

Marketing Director (1995-1997): Developed the acquisition, stimulation and retention marketing strategies to generate an additional $900 million in revenue. read more

Marketing Strategy Manager (1992-1995): Provided the techniques, tools and training to enable global execution of sophisticated direct marketing programs. read more

Financial Manager (1990-1992): Responsible for analyzing the profitability of mobile-intensive consumer market segments. read more

Senior Analyst (1987-1990): Internal management consultant specializing in financial analysis and systems design. read more