Gateway Marketing International – a full-service marketing agency launched in August 2002, with clients from industries as varied as banking and financial services; travel services; public television; magazine publishing; and a professional soccer team.
Executive Vice President
One of two founding executives, responsible for new business development, account services and financial management, growing the agency to $10 million in billings within the first twenty four months.
Led the efforts to successfully land multiple new accounts including: AAA Chicago; Allstate Motor Club; CoreComm; Prudential Financial; USAA; and WTTW 11 PBS Chicago.
Responsible for servicing most of the above accounts, as well as the GE Financial and portions of the SBC (now AT&T) accounts.
- Ensured the growth of account revenue streams while expanding Gateway’s presence throughout its clients’ organizations.
Provided marketing strategy and creative direction to creative services staff.
Established and managed basic financial processes until a full-time CFO was hired in October 2003, including:
- P&L reporting; managing A/R and A/P; and calculating commissions for sales executives.