Monday, November 22, 2010
Campbell-Ewald Advertising San Antonio, Texas (2009-2010) Responsible for leading the interactive/digital marketing account services team on the USAA account. Led the effort to conduct a comprehensive review of client’s email tactics, including: quantitative and qualitative analysis of targeting, creative, production, delivery, and measurement processes; and competitive and best-in-class benchmarking. Identified and developed marketing strategies for [...]
Thursday, November 18, 2010
ASENZ Marketing San Antonio, Texas (2005-2007) ASENZ Marketing – an interactive agency with a proprietary SaaS online marketing platform. Offices in Asia and North America. Senior marketing strategist for the agency, as well as responsible for account services and new business development efforts. Led new business development efforts to acquire multiple new accounts, including: AT&T, [...]
Tuesday, November 16, 2010
Gateway Marketing International Arlington Heights, Illinois (2002-2005) Gateway Marketing International – a full-service marketing agency launched in August 2002, with clients from industries as varied as banking and financial services; travel services; public television; magazine publishing; and a professional soccer team. One of two founding executives, responsible for new business development, account services and financial [...]
Friday, November 12, 2010
Aspen Marketing Services West Chicago, Illinois (2001-2002) Aspen Marketing Services – the fifth largest marketing services firm in the United States, with more than 600 employees nationwide. Responsible for account management and new business development for the $4 million SBC Communications (now AT&T) and GE Financial Services accounts. A sampling of assignments include: As awareness [...]
Thursday, November 11, 2010
UPSHOT! Marketing Chicago, Illinois (1997-1999) UPSHOT! Marketing – an integrated marketing agency that supports its clients by developing marketing strategies and brand-building promotions. Responsible for leading the $6 million account relationship with SBC Communications (now AT&T). Led an account management team of twelve in support of a wide variety of marketing initiatives, a sampling of [...]
