Texas State University San Marcos, Texas (2011-present) Developed and delivered an upper-level undergraduate course on Technology and Marketing, covering various aspects of Internet marketing, SEO, SEM and social media.
Campbell-Ewald Advertising San Antonio, Texas (2009-2010) Responsible for leading the interactive/digital marketing account services team on the USAA account. Led the effort to conduct a comprehensive review of client’s email tactics, including: quantitative and qualitative analysis of targeting, creative, production, delivery, and measurement processes; and competitive and best-in-class benchmarking. Identified and developed marketing strategies for [...]
ASENZ Marketing San Antonio, Texas (2007-2009) ASENZ Marketing – an interactive agency with a proprietary SaaS online marketing platform. Offices in Asia and North America. Responsible for creating US and Canadian sales and support channels for the ASENZ360 online marketing platform. Recruited sales affiliates throughout the US and Canada, negotiated resale agreements, and assisted the [...]
ASENZ Marketing San Antonio, Texas (2005-2007) ASENZ Marketing – an interactive agency with a proprietary SaaS online marketing platform. Offices in Asia and North America. Senior marketing strategist for the agency, as well as responsible for account services and new business development efforts. Led new business development efforts to acquire multiple new accounts, including: AT&T, [...]
A history of results-driven performance A seasoned marketing/sales executive with technology and services experience, a firm grasp of digital marketing and social media, and a proven ability in applying innovative solutions to marketing challenges. Career Highlights Generated $900 million in revenue through innovative, just-in-time database marketing programs. Generated $100 million in revenue through new product [...]
A seasoned marketing/sales executive with technology and services experience, a firm grasp of digital marketing and social media, and a proven ability in applying innovative solutions to marketing challenges.