Texas State University San Marcos, Texas (2011-present) Developed and delivered an upper-level undergraduate course on Technology and Marketing, covering various aspects of Internet marketing, SEO, SEM and social media.
Campbell-Ewald Advertising San Antonio, Texas (2009-2010) Responsible for leading the interactive/digital marketing account services team on the USAA account. Led the effort to conduct a comprehensive review of client’s email tactics, including: quantitative and qualitative analysis of targeting, creative, production, delivery, and measurement processes; and competitive and best-in-class benchmarking. Identified and developed marketing strategies for [...]
A seasoned marketing/sales executive with technology and services experience, a firm grasp of digital marketing and social media, and a proven ability in applying innovative solutions to marketing challenges.