Monday, November 22, 2010
Campbell-Ewald Advertising San Antonio, Texas (2009-2010) Responsible for leading the interactive/digital marketing account services team on the USAA account. Led the effort to conduct a comprehensive review of client’s email tactics, including: quantitative and qualitative analysis of targeting, creative, production, delivery, and measurement processes; and competitive and best-in-class benchmarking. Identified and developed marketing strategies for [...]
Thursday, November 18, 2010
ASENZ Marketing San Antonio, Texas (2005-2007) ASENZ Marketing – an interactive agency with a proprietary SaaS online marketing platform. Offices in Asia and North America. Senior marketing strategist for the agency, as well as responsible for account services and new business development efforts. Led new business development efforts to acquire multiple new accounts, including: AT&T, [...]
Tuesday, November 16, 2010
Gateway Marketing International Arlington Heights, Illinois (2002-2005) Gateway Marketing International – a full-service marketing agency launched in August 2002, with clients from industries as varied as banking and financial services; travel services; public television; magazine publishing; and a professional soccer team. One of two founding executives, responsible for new business development, account services and financial [...]
Saturday, November 6, 2010
AT&T Consumer Markets Division Basking Ridge, New Jersey (1995-1997) Led a strategic initiative to migrate more than $1 billion in calling card revenue from local telephone companies calling cards to the AT&T Calling Card by the end of 1997. Developed the acquisition, stimulation and retention marketing strategies to achieve this objective. Over 5 million new [...]
AT&T Global Consumer Services Short Hills, New Jersey (1992-1995) Provided the techniques, tools and training to enable global execution of sophisticated direct marketing programs. Defined the Global Database Marketing Strategy, provided the strategic direction,managed a $4 million budget, and led the effort to deliver a desktop database marketing capability that allowed overseas marketers to create [...]
