Campbell-Ewald Advertising San Antonio, Texas (2009-2010) Responsible for leading the interactive/digital marketing account services team on the USAA account. Led the effort to conduct a comprehensive review of client’s email tactics, including: quantitative and qualitative analysis of targeting, creative, production, delivery, and measurement processes; and competitive and best-in-class benchmarking. Identified and developed marketing strategies for [...]
-
A seasoned marketing/sales executive with technology and services experience, a firm grasp of digital marketing and social media, and a proven ability in applying innovative solutions to marketing challenges.